UC Davis is launching a $2-billion philanthropic fundraising campaign, “Expect Greater: From UC Davis. For the World.” Inspired by the overall UC Davis brand, “Outgrow the Expected,” the campaign brand’s language and visuals are specifically designed for development communications.

We’ve created a comprehensive style guide so all campus communicators can easily produce compelling development communications to meet campaign goals. In addition to the guide itself, this web page offers language and visual resources as a one-stop shop for all campaign branding tools.

Brand Guidelines

A comprehensive document giving a detailed overview and instruction about the visual brand, messaging and strategy of the Expect Greater campaign.

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Brand Guidelines

Graphic Elements

Marks, micropatterns and color palette are what make the Expect Greater campaign brand distinct from, but related to, the main UC Davis brand. The two brands share fonts and photography in common, and direction about either can be found on the main brand guide page.

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Graphic Elements

Canva, Social Media, and Web Toolkit

Expect Greater social media templates are available on the UC Davis Canva for Enterprise platform in a shared folder named “TEMPLATES: Expect Greater.” We also have created a toolkit with sample posts and templates for integrating the campaign into your social media channels and key areas on your website.

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Icon for Canva, Social Media, and Web Toolkit

Brand Narrative

A visual deck bringing together the campaign’s creative manifesto with visuals and graphic elements from the Brand Guidelines.

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Brand Narrative