Gary May speaking at Commencement with a large UC Davis logo in the background

Logos Overview

UC Davis extended wordmark

UC Davis Wordmark

The wordmark is the campus’s preferred campus visual identifier. It may be used for all UC Davis print and electronic publications.

Read the Guidelines
Sample of a unit signature

Academic and Administrative Signatures

These marks represent all schools, colleges, centers, institutes and administrative units.

Read the Guidelines

An Introduction to The Ecosystem

The marks that represent UC Davis are as follows, in order of hierarchy:

  • The UC Davis Seal
  • The UC Davis Wordmark
  • Unit Signatures
    • School and college signatures
    • Standard administrative and academic signatures
    • Center and institute signatures
  • Sub-Brand logos
  • Initiative and Non-Academic Program marks

Top-level guidelines 

These guidelines apply to all UC Davis identity marks, including the Seal, Wordmark, Unit Signatures, Sub Brand marks and marks for programs and initiatives.

  • Never try to recreate a UC Davis mark.
  • Repro Graphics is Strategic Communications’ official partner in creating campus marks. Any marks created independent of Repro Graphics must be approved by Strategic Communications.
  • Never scale UC Davis marks disproportionately. Marks cannot be stretched, squashed or otherwise distorted.
  • Never add or take away graphic elements from approved marks.
  • Ensure that campus marks are clearly readable in both size and contrast to things around them.
  • Observe clear space around campus marks.
  • Never use color to split the wordmark or exchange the colors in the expanded wordmark.

More information and usage guidelines relating to specific types of mark can be found in the relevant subsections of this guide.

A note on endorsements — real or implied
All UC Davis names and trademarks are protected by State Law, University policy and State and Federal trademark law. The University names and marks may not be used to imply, either directly or indirectly, the University’s endorsement, support, favor, association with, or opposition to an organization, product, or service without permission of the University.