The marks that represent UC Davis are as follows, in order of hierarchy:
- The UC Davis Seal
- The UC Davis Wordmark
- Unit Signatures
- School and college signatures
- Standard administrative and academic signatures
- Center and institute signatures
- Sub-Brand logos
- Initiative and Non-Academic Program marks
Repro Graphics is Strategic Communications’ official partner in creating wordmarks. Any marks created independent of Repro Graphics must be approved by Strategic Communications.
All UC Davis names and trademarks are protected by State Law, University policy and State and Federal trademark law. The University names and marks may not be used to imply, either directly or indirectly, the University’s endorsement, support, favor, association with, or opposition to an organization, product, or service without permission of the University.
The UC Davis Seal is the most formal university asset. It is reserved for chancellor-level communications and official acknowledgment of courses completed or work performed at UC Davis. Any other use must be reviewed and approved by Strategic Communications.
This is the only approved seal for UC Davis. It should not be recreated or acquired from a web page.
No alternate seals may be created.
The UC Davis Wordmark is the most common identifier of UC Davis and appears alone or in a “lockup” with other graphics and text.
This is to be the only official UC Davis wordmark. Alternates should not be created. Outside of this treatment, "UC Davis" should only appear in text so no impression of an alternate logo can be perceived.
The unit signature system is the only approved way that the UC Davis Wordmark can appear as part of a larger mark. There are three types of signatures (shown above, left to right): The Standard Unit Signature, which is the most common; the School and College Signature, which is a standard signature with a campus-approved graphic attached; and the Center and Institute Signature, which is a secondary type of signature that includes an icon. This signature is specific to these unique campus entities, but also allowed for graduate groups and some other units with complex organizations and/or a strong public or external-facing mission.
Unless your department has a designer that has been trained in creating unit signatures, all signatures must be created by Repro Graphics. All signatures designed outside of Repro Graphics must be approved by Strategic Communications. Click here to contact the Brand Manager for a review of your proposed signature.
Existing unit signatures can be found in the Signature Archive.
Sub Brands are rare exceptions to standard policy. They must be designed under the supervision of Strategic Communications. Units with a pre-existing marketing effort built around a nonstandard mark may be grandfathered in. Otherwise, units must demonstrate a public-facing or retail mission or other business need that cannot be addressed within the official identity program.
Sub brand status is automatically applied to municipal services — fire and police — as well as Sports Clubs and other Student Clubs.
Marks for Initiatives and Non-Academic Programs represent activities but not units. A unit like Transportation Services would have a standard unit signature, whereas Go Club, a non-academic program that Transportation Services runs, has a distinct mark. This system does NOT incorporate the UC Davis Wordmark but must observe typographic and color standards. As shown in the two examples above, marks for initiatives and programs should be made up of typography only. Any unnecessary graphic elements should be avoided.
All program/initiative marks not developed by Repro Graphics must be approved by Strategic Communications. Click here to contact the Brand Manager for a review of your proposed mark.