Documents
Colors
Aggie Blue and Aggie Gold
These are our primary university colors. They should be used emphatically in our communications. They do not necessarily have to be the dominant colors in every piece, but they should be used in such a way that they stand out. They can be dominant in a layout or they can be repeated more consistently than secondary colors when they are not dominant.
Please note that Aggie Blue is a custom color. It was created by Pantone to match our CMYK build as closely as possible. Aggie Blue Pantone Chips can only be acquired at Strategic Communications in 334 Mrak Hall, 530-752-1930, and at Repro Graphics. If you order print or manufactured product that requires a spot color (not a CMYK build) and the vendor is not Repro Graphics, you must provide that vendor with an official Aggie Blue color chip.
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Aggie Blue
Custom chips must be acquired from Strategic Communications. See above.
CMYK: 100/56/0/34
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Aggie Gold
PMS 110 C
CMYK: 0/19/100/15
A note about PMS vs. CMYK
Never convert PMS color to CMYK using your software. The results will be different than shown here. If using CMYK, always refer to the CMYK color builds indicated on this page.
Digital branding colors
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Aggie Blue
HTML: #022851
RGB: 2/40/81
hsla(211, 95%, 16%, 1)
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Aggie Gold
HTML: #FFBF00
RGB: 255/191/0
hsla(45, 100%, 50%, 1)
Other materials and processes
Vinyl banners, large format wraps and licensed products
Licensees producing product on behalf of UC Davis (see Trademark Licensing) must follow the official UC Davis Art Sheet.
For most products, use the CMYK colors and Pantone references above. Vinyl or cloth banners and other items will require proofing and color adjustment to match. If possible provide the Aggie Blue color chip (see "Aggie Blue and Aggie Gold" at top of page) for information about obtaining these.
When possible work with your vendor to match the official PMS colors, above. The more permanent the item (as with a wall wrap or similar installation) the more critical it is to get it right. For swag items such as lanyards, logo imprinted pens and the like, we accept that there will be variance.
Always review all press and production samples on the intended substrate and under the intended conditions. Outdoor banners, for example, will appear very different in sunlight than they will indoors; and colors will only be accurate when applied to the material chosen for the final items.
Apparel
Use the following colors colors/color formulations for applications on textiles, particularly apparel:
Instead of Aggie Blue, choose Blue PANTONE 295 C (or Navy)
- CMYK: 100, 69, 8, 54
- MADEIRA Rayon: 1242
- MADEIRA Poly: 1742
Instead of Aggie Gold PMS 110) use Gold PANTONE 117 C
- CMYK: 6, 27, 100, 12
- MADEIRA Rayon: 1225
- MADEIRA Poly: 1792
UC Davis Blue
Custom mix. Straight tints of the blue will not work; please use only the color values below.
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100%
HTML: #022851
RGB: 2/40/81
hsla(210, 100%, 16%, 1)
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90%
HTML: #033266
RGB: 3/50/102
hsla(212, 94%, 21%, 1)
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80%
HTML: #1D4776
RGB: 29/71/118
hsla(212, 61%, 29%, 1)
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70%
HTML: #355B85
RGB: 53/91/133
hsla(212, 43%, 36%, 1)
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60%
HTML: #4F7094
RGB: 79/112/148
hsla(211, 30%, 45%, 1)
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50%
HTML: #6884A3
RGB: 104/132/163
hsla(212, 24%, 52%, 1)
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40%
HTML: #8198B2
RGB: 129/152/178
hsla(212, 24%, 60%, 1)
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30%
HTML: #9AADC2
RGB: 154/173/194
hsla(211, 25%, 68%, 1)
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20%
HTML: #B3C1D1
RGB: 179/193/209
hsla(212, 25%, 76%, 1)
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10%
HTML: #CDD6E0
RGB: 205/214/224
hsla(212, 23%, 84%, 1)
UC Davis Gold
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100%
HTML: #FFBF00
RGB: 255/191/0
hsla(45, 100%, 50%, 1)
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90%
HTML: #FFC519
RGB: 255/197/25
hsla(45, 100%, 50%, 1)
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80%
HTML: #FFCC33
RGB: 255/204/51
hsla(45, 100%, 50%, 1)
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70%
HTML: #FFD24C
RGB: 255/210/76
hsla(45, 100%, 50%, 1)
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60%
HTML: #FFD966
RGB: 255/217/102
hsla(45, 100%, 50%, 1)
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50%
HTML: #FFDF80
RGB: 255/223/128
hsla(45, 100%, 50%, 1)
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40%
HTML: #FFE599
RGB: 255/229/153
hsla(45, 100%, 50%, 1)
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30%
HTML: #FFECB2
RGB: 255/236/178
hsla(45, 100%, 50%, 1)
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20%
HTML: #FFF2CC
RGB: 255/242/204
hsla(45, 100%, 50%, 1)
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10%
HTML: #FFF9E5
RGB: 255/249/229
hsla(45, 100%, 50%, 1)
Black
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100%
HTML: #000000
RGB: 0/0/0
hsla(0, 0%, 0%, 1)
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90%
HTML: #191919
RGB: 25/25/25
hsla(0, 0%, 10%, 1)
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80%
HTML: #333333
RGB: 51/51/51
hsla(0, 0%, 20%, 1)
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70%
HTML: #4C4C4C
RGB: 76/76/76
hsla(0, 0%, 30%, 1)
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60%
HTML: #666666
RGB: 102/102/102
hsla(0, 0%, 40%, 1)
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50%
HTML: #7F7F7F
RGB: 127/127/127
hsla(0, 0%, 50%, 1)
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40%
HTML: #999999
RGB: 153/153/153
hsla(0, 0%, 60%, 1)
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30%
HTML: #B2B2B2
RGB: 178/178/178
hsla(0, 0%, 70%, 1)
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20%
HTML: #CCCCCC
RGB: 204/204/204
hsla(0, 0%, 80%, 1)
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10%
HTML: #E5E5E5
RGB: 229/229/229
hsla(0, 0%, 90%, 1)
Secondary colors
For best results in multicolored publications, restrict secondary color choices to a maximum of two or three beyond UC Davis gold or blue. In fact, UC Davis blue, UC Davis gold and black for text are sufficient for effective publication design that unmistakably communicates UC Davis’ identity.
The colors below offer great secondary color flexibility while providing a reasonably limited palette. Please do not introduce other secondary colors into UC Davis publications.
Use secondary colors only as accents, never as dominant colors or backgrounds.
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Rec Pool
PMS Blue 0821 C
CMYK: 48/0/9/0
HTML: #6FCFEB
RGB: 111/207/235
hsla(194, 76%, 68%, 1)
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Tahoe
PMS 306 C
CMYK: 75/0/5/0
HTML: #00B2E3
RGB: 0/178/227
hsla(193, 100%, 45%, 1)
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Gunrock
PMS 2728 C
CMYK: 99/50/0/0
HTML: #0047BA
RGB: 0/71/186
hsla(217, 100%, 36%, 1)
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Bodega
PMS 302 C
CMYK: 100/48/12/58
HTML: #003A5D
RGB: 0/58/93
hsla(203, 100%, 18%, 1)
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Rain
PMS 3242 C
CMYK: 44/0/20/0
HTML: #03F9E6
RGB: 3/249/230
hsla(175, 98%, 49%, 1)
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Arboretum
PMS 3265 C
CMYK: 75/0/43/0
HTML: #00C4B3
RGB: 0/196/179
hsla(175, 100%, 38%, 1)
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Putah Creek
PMS 3135 C
CMYK: 100/0/20/0
HTML: #008EAA
RGB: 0/142/170
hsla(190, 100%, 33%, 1)
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Delta
PMS 330 C
CMYK: 93/14/53/57
HTML: #00524C
RGB: 0/82/76
hsla(176, 100%, 16%, 1)
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Farmer’s Market
PMS 358 C
CMYK: 32/0/51/0
HTML: #AADA91
RGB: 170/218/145
hsla(99, 50%, 71%, 1)
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Sage
PMS 346 C
CMYK: 52/0/50/0
HTML: #6CCA98
RGB: 108/202/152
hsla(148, 47%, 61%, 1)
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Quad
PMS 361 C
CMYK: 68/0/100/0
HTML: #3DAE2B
RGB: 61/174/43
hsla(112, 60%, 43%, 1)
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Redwood
PMS 7734 C
CMYK: 77/0/82/65
HTML: #266041
RGB: 38/96/65
hsla(148, 43%, 26%, 1)
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Golden State
PMS 100 C
CMYK: 0/0/70/0
HTML: #FFFF3B
RGB: 255/255/59
hsla(60, 100%, 62%, 1)
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Sunflower
PMS 1235 C
CMYK: 0/14/100/0
HTML: #FFDC00
RGB: 255/220/0
hsla(52, 100%, 50%, 1)
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Poppy
PMS 144 C
CMYK: 0/50/100/0
HTML: #F18A00
RGB: 241/138/0
hsla(34, 100%, 47%, 1)
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California
PMS 7567 C
CMYK: 10/66/98/57
HTML: #8A532F
RGB: 138/83/47
hsla(24, 49%, 36%, 1)
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Rose
PMS 177 C
CMYK: 0/54/38/0
HTML: #FF8189
RGB: 255/129/137
hsla(356, 100%, 75%, 1)
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Strawberry
PMS 1787 C
CMYK: 0/89/66/0
HTML: #F93549
RGB: 249/53/73
hsla(354, 94%, 59%, 1)
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Double Decker
PMS 200 C
CMYK: 3/100/70/12
HTML: #C10230
RGB: 193/2/48
hsla(346, 98%, 38%, 1)
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Merlot
PMS 188 C
CMYK: 16/100/65/58
HTML: #79242F
RGB: 121/36/47
hsla(352, 54%, 31%, 1)
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Thiebaud Icing
PMS 223 C
CMYK: 0/50/0/0
HTML: #F095CD
RGB: 240/149/205
hsla(323, 75%, 76%, 1)
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Redbud
PMS 225 C
CMYK: 0/100/2/0
HTML: #C6007E
RGB: 198/0/126
hsla(322, 100%, 39%, 1)
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Pinot
PMS 255 C
CMYK: 53/96/10/24
HTML: #76236C
RGB: 118/35/108
hsla(307, 54%, 30%, 1)
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Cabernet
PMS 2627 C
CMYK: 80/100/6/38
HTML: #481268
RGB: 72/18/104
hsla(278, 70%, 24%, 1)
About colors and accessibility
To best serve all visitors to your sites, including those with visual disabilities, there must be adequate contrast between text and its background color (per WCAG 2 requirements). A good start is to place white text over dark backgrounds and black or dark blue text over light backgrounds. However, some text and background color combinations can be a challenge, and the size and weight of the text is also a factor. Please refer to the Accessible Color Combinations Guide for additional guidance on selecting text and background color combinations.
Please see Web Accessibility Requirements and Best Practices for more information about web accessibility.