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Editorial Style Guide

Generally speaking the UC Davis Office of Strategic Communications conforms to The Associated Press Stylebook and recommends other UC Davis units do the same. However, the UC Davis style guide differs from AP in some styles and uses, most notably with regard to guidelines for writing about higher education.

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Enterprise Tools

UC Davis communicators work with a number of enterprise tools, though campus vendors and external vendors do as well. These tools are useful for social media, video, photography, illustration and graphic design needs.

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Marketing Shared Tools

Canva is an easy-to-use design tool (available by subscription) that contains pre-approved brand assets and customizable templates for a wide variety of applications.

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