Good headlines are like handshakes. They reach out, grab hold and make an impression. This is what the following frameworks can help UC Davis accomplish in our communications.
Rallying Cry
Outgrow the Expected
Think of “Outgrow the Expected” as a universal rallying cry — a theme that connects all the constituents of UC Davis. The phrase may be used freely as a headline when it suits the purpose and context of the communication. For example, it has been used for environmental signage outside the Welcome Center.
Constructing Headlines and Phrases
Here are some idea starters for creating on-brand headlines with a punchy and energetic feel. These aren’t the only way to compose headlines, but they’re a simple way to maintain a consistent voice and style.
1. From “Go” to “Grow”
Since launching the brand in 2020, a popular conceit has been to substitute “grow” for “go” in common phrases to convey not just movement but a sense of thriving that aligns with the UC Davis brand. “Grow Forth” has been used as an unofficial commencement phrase. A similar approach could be applied in examples such as:
- Grow Beyond
- To Boldly Grow
- Grow Further
- Grow Ahead
2. Speaking in terms of growth
Ideas can connect with growth. Use them sparingly to support our creative platform and pay homage to our agriculture roots. Don’t force it or rely on it. But when it comes naturally, embrace it.
Words suggesting growth:
nourish, cultivate, harvest, flourish, flower, bloom, branching out, seeding, blossoming, thriving, budding, germinating, pollinating, sprouting
3. Outdo
Using an Out + [verb] pattern offers an easy way to connect headlines to the Outgrow the Expected platform.
Some suggested “out-” words:
outdistance, outdo, outfight, outfox, outgrow, outlast, outlive, outmaneuver, outmatch, outpace, outperform, outrun