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Brand Communications Guide
Brand Communications Guide
Information, guidance and resources for UC Davis communicators
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Brand Guide
Logos
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UC Davis Wordmark
Unit Signatures
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UC Davis Spirit Marks
Messaging
Voice and Tone
Writing Tips
Creative Manifesto
Checklist
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Outgrow Campaign
UC Davis Rebrand Event 2020
Desktop Wallpapers
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Email Signatures
Expect Greater Campaign Brand Guide
UC Davis Health Graphic Standards
UC Davis Athletics Brand Guide
Tools and Resources
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Editorial Style Guide
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Canva Design Platform
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COVID-19 Communications Assets
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Department Guides
Social Media
Channels and Directories
Our Social Media Approach
Part 1: Social Media Values
Part 2: Where to Start
Part 3: Account Creation and Maintenance
Part 4: Build Engaging Content
Part 5: Community Engagement
Best Practices
How to Sunset an Account
Privacy, Security and Legacy
Social Media Accessibility
Best Practices by Platform
Facebook Best Practices
Instagram Best Practices
LinkedIn Best Practices
Reddit Best Practices
Snapchat Best Practices
Twitter Best Practices
Wikipedia Best Practices
YouTube Best Practices
Policy and Guidelines
Social Media Policy
Commenting Policy
Resources
Zoom Background Images
Snapchat Custom Geofilters
Social Media Covers — Seasonal
Web
Best Practices and Policies
Accessibility Requirements
Search Engine Optimization
Sustainability and Quality Assurance
User Experience
Campus Calendar
Requesting an Account
Public Calendars
Promoting Events
Calendar Submission Forms
Photography
Best Practices
Photography Framework
Stock Photography
Research Lab Photography
Video
Best Practices
Interview Tips
Stages of Video Production
News
Best Practices
Writing an Op-Ed
Resources
Working with News & Media Relations
Editorial Style Guide
Executive Communications
Chancellor Gary S. May Bio - Short
How to Introduce Chancellor Gary S. May
Licensing
Learn About Licensing
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Communicating with Students
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