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Brand Communications Guide
Brand Communications Guide
Information, guidance and resources for UC Davis communicators
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Brand Guide
Logos
The UC Davis Seal
UC Davis Wordmark
Unit Signatures
Sub Brands
Colors
Fonts
Design Elements
UC Davis Spirit Marks
Aggies Script / California Map
Aggies Script Mark
Go Ags! Marks
UCD Mark
Branding Illustrations
Watercolor Brush Strokes
Dynamic Line Work
Typographic Settings
Messaging
Voice and Tone
Writing Tips
Creative Manifesto
Checklist
Photos
UC Davis Health Graphic Standards
UC Davis Athletics Brand Guide
Eggheads Campaign Fall 2024
Tools and Resources
Aggie Tip Sheet
About Us Boilerplate
Templates
Branded Workspace Assets
Stationery
Editorial Style Guide
Enterprise Tools
Department Guides
Social Media
Channels and Directories
Our Social Media Approach
Part 1: Social Media Values
Part 2: Where to Start
Part 3: Account Creation and Maintenance
Part 4: Build Engaging Content
Part 5: Community Engagement
Best Practices
Social Media Accessibility
How to Sunset an Account
Privacy, Security and Legacy
Social Media Platform Guides
Snapchat Best Practices
Wikipedia Best Practices
Policy and Guidelines
Guide to Combatting Social Media Trolls and Online Harassment
Checklist for Academic Leaders and Supervisors Supporting Employees or Students Experiencing Online Harassment
Social Media Policy
Commenting Guidelines
Resources
Zoom Background Images
Snapchat Custom Geofilters
Social Media Covers — Seasonal
Web and Interactive
Accessibility Requirements
Artificial Intelligence
Search Engine Optimization
Applying Keyword Research
Canonical Tag Guide
Keyword Guide
SEO Best Practices
SEO Glossary
Sustainability and Quality Assurance
User Experience
Video
Best Practices
Accessibility
Video Captions
Flashing Imagery
Video Descriptions
Text on Screen
Inclusivity
Posting on YouTube
Interview Tips
Stages of Video Production
Photography
Best Practices
Visual Inclusivity
Photography Framework
Stock Photography
Research Lab Photography
News
Best Practices
Accessible, Inclusive News Writing
Podcast Guidelines
Public Statement Guidelines
Writing an Op-Ed
Resources
Working with News & Media Relations
Editorial Style Guide
Executive Communications
Chancellor Gary S. May Bio - Short
How to Introduce Chancellor Gary S. May
Marketing
Licensing
Learn About Licensing
Campus Use
Vendor List
Accessibility & Inclusivity
Getting Started
Social Media Accessibility
Web Accessibility
Video Accessibility
Visual Inclusivity
News Accessibility
Connect with Peers
Faculty Media and Communications Training
Communications Council
Communications Council Directory
Social Media Braintrust
Web Workers
Measure Once Cut Twice
UXcited?
SEOyeah
Make It Pretty
No!
SiteFarm DeepCuts
The Main Stage
Connect with Strat Comm
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