The wordmark is the campus’s preferred campus visual identifier. It may be used for all UC Davis print and electronic publications.
The extended wordmark should be used when the campus’s association with the University of California system is especially important for the purposes of the publication.
Using the UC Davis wordmark
Never add names or graphic elements to the UC Davis wordmark (outside of unit logo signature treatments) or incorporate it in such a way that it might appear to be part of another logo. Keep the wordmark readable and avoid poor contrast or busy backgrounds.
If you have any questions, please contact Strategic Communications. We’re here to help.
The wordmark should not be inserted in body copy or headlines. When the university name appears in copy on first mention in a publication, use the campus’s complete name: University of California, Davis. In subsequent mentions, use UC Davis set in type.
The UC Davis Wordmark and the Athletics Marks are not made of fonts. They are are customized artwork designed by professionals. Never try to recreate them. To use UC Davis marks in your work, download only approved artwork files.
- Use only the electronic wordmark files provided by Strategic Communications.
- Scale the files proportionally.
- Keep all elements of the mark together as a unit.
- Ensure the mark is sized to be readable.
- Use only university colors.
- Follow the color guidelines below.
- Keep the wordmark prominent.
- Contact Strategic Communications with questions about the proper use of the wordmark.
Never do these things:
- Try to recreate the logo.
- Add names or other type to the wordmark
- Use the wordmark as part of a larger mark.
- Stretch, squash or otherwise distort the wordmark.
- Add or take away graphic elements.
- Make the wordmark too small.
- Apply the wordmark over busy patterns, backgrounds or colors that obscure readability.
- Use color to split the wordmark or exchange the colors in the expanded wordmark.
Use in Body Copy
The UC Davis Wordmark should not be inserted in body copy or headlines. When the university name appears in copy on first mention in a publication, use the campus’s complete name: University of California, Davis. In subsequent mentions, use UC Davis set in type. (See the UC Davis Editorial Style Guide).
For all applications, the UC Davis Wordmark and extended wordmark must be used in the colors and color combinations specified. Both marks are also available in one-color, black versions for use in newsprint and other black-and-white applications.
UC Davis Wordmark color combinations
The UC Davis Wordmark should be reproduced at a reasonable size to maintain legibility in all media. The standard wordmark must be at least 1-inch wide for all uses — print, web, embroidery, etc. For print, the expanded wordmark (with “University of California” below the wordmark) must be at least 1.5 inches wide. For web, embroidery or other nonprint uses, the expanded wordmark must be at least 2 inches (150 pixels) wide.
Surrounding space requirements
A prescribed amount of clear space around the wordmarks should be maintained at all times. No other type or graphic element may appear within the prescribed clear space.
The unit of measure is a square equal to the height from the baseline to the top of the initial “U” in the wordmark. The light gold area in the diagram represents the amount of space that must be maintained between the wordmark and any other element, including the edge of a page.
Minimum surrounding space requirements for the wordmark:
There are exceptions to the space and size requirements. For example, the wordmark on business cards, lapel pins or large banners may be positioned closer to the edge of the piece. Good design judgment should be employed according to the use.