Aggies Script Mark with California Map

About Spirit Marks

As part of Strategic Communications’s effort to keep our brand assets up to date, we are retiring some older spirit marks and introducing new ones. Spirit marks should be for internal use, celebratory purposes and promotional items. It should not be used for external audiences or official communications and materials.

A general note on usage

No spirit mark should be used as a stand-alone identifier or as part of the identity of a campus unit, department or program. The UC Davis wordmark should be used as the primary logo in all official university communications and materials to represent the academic campus, academic units and departments, programs and initiatives. See the Logos page for further guidelines on university logo and mark use.

Use on promotional items

If you plan to use the Spirit Marks on promotional items, such as t-shirts, water bottles, etc. you must contact a licensed vendor to do so. In addition, if you are interested in using the Spirit Marks on items intended for retail, please contact the Marketing Unit at marketing@ucdavis.edu.

Aggies Script Mark with California Map

Recommended mark and background color combinations:

The California map mark must be used ONLY in the color combinations shown below.

Aggies Script mark on California map

Blue script version OK on white

Aggies Script mark on California map

Blue script version OK on light background

Aggies Script mark on California map, dark background

White script version OK on dark or Aggie Blue background
Aggies Script mark on California map, image background

White script version OK on dark image or texture background as long as contrast is enough to read the mark

Aggies Script mark on California map, altered colors

Do not replace colors. California is always Aggie Gold.

Aggies Script mark on California map, bad background

Always extend background past all edges of the mark.