A student points to elements on her style guide as part of a design class

Design Elements

Overview

In this section you will find the graphic elements that, along with our logos and colors, build our visual identity:

Graphic Elements Download

Design Elements are contained in a Box folder and available for download (see download button below). This folder contains:

  • Full set of illustrations by Steven Noble
  • Watercolor brushstrokes
  • InDesign document containing Typographic Settings, UC Davis color palettes and mood boards.

Consistent use of these elements, along with our marks, color palette and fonts, will ensure a consistent look and feel across our enterprise. There is sufficient flexibility in this system to address the needs of every audience.

Download the Design Elements (revised April 2021)