Feeling Good About Your Work: A Checklist

Before a piece of communication leaves your hands, be sure you can answer yes to the following questions, to make sure the voice, tone and message are on point.

Does the piece align attributes with clear benefits, to demonstrate our core value proposition?

Is the tone of voice appropriate for the audience?

Is the writing reasonably conversational and free of jargon?

Does this piece use rankings and statistics as support for the larger story?

Does it speak to the unique experience of UC Davis?

Does it use one of our headline style conventions?