Find the UC Davis color palette here. Consistent use of the branding colors will create a subtle sense of harmony across communications channels and tactics.
UC Davis logos are the primary identifiers of the university's academic and administrative units. Learn about the conventions for unit marks at all levels of the institution.
The official UC Davis fonts are Proxima Nova, Ryman Eco and Freight Text. Learn more about these fonts and where to acquire them in this section.
For Help with Communications
It’s not just what you say. It’s also how you say it. Here we dive into the core positioning of UC Davis and how it translates into messages that can be modulated to resonate with key audiences.
The UC Davis social media philosophy boils down to four key values: Listen to our community. Engage meaningfully. Nurture an authentic and positive community culture. Share what we learn back to our community.
The UC Davis web experience should be accessible, usable, searchable and sustainable. Our strategies focus on traffic and engagement, while cultivating the best user experience we can craft.
Get access to UC Davis graphics, B-roll and resources for music and stock footage. Here you'll learn how to add closed captions to your video. Find resources to help with interviews as well as storytelling tips.
Capture photos that are authentic to the UC Davis experience. Whether you're an avid photographer or just starting out, find helpful tools here to create or find the right images for your projects.