About Spirit Marks

As part of Strategic Communications’s effort to keep our brand assets up to date, we are retiring some older spirit marks and introducing new ones. Spirit marks should be for internal use, celebratory purposes and promotional items. It should not be used for external audiences or official communications and materials.

A general note on usage

No spirit mark should be used as a stand-alone identifier or as part of the identity of a campus unit, department or program. The UC Davis wordmark should be used as the primary logo in all official university communications and materials to represent the academic campus, academic units and departments, programs and initiatives. See the Logos page for further guidelines on university logo and mark use.

Use on promotional items

If you plan to use the Spirit Marks on promotional items, such as t-shirts, water bottles, etc. you must contact a licensed vendor to do so. In addition, if you are interested in using the Spirit Marks on items intended for retail, please contact the Marketing Unit at marketing@ucdavis.edu.

UCD Marks Usage Guidelines

UCD Marks may be used ONLY in the following colors (specs are on the color palette):

  • Aggie Blue
  • Aggie Gold
  • Rec Pool
  • Tahoe
  • Gunrock
  • Bodega
  • Golden State
  • Sunflower
Recommended mark and background color combinations
UCD gold on white

OK on white 

UCD gold on dark

Aggie Gold on dark or Aggie Blue background

UCD white on dark

White on dark or Aggie Blue background 

UCD on light background

Aggie Blue on light or Aggie Gold background

UCD blue on white

OK on white 

 

Gold UCD outlined

OK on white 

gold outlined OCD on dark background

Aggie Gold on dark or Aggie Blue background 

White UCD outline on dark background

White on dark or Aggie Blue background 

Blue UCD outline on light background

Aggie Blue on light or Aggie Gold background 

Blue UCD outline

OK on white